Articles
Permanent URI for this communityhttp://118.151.209.220:4000/handle/123456789/299
Browse
Item Artificial Intelligence for improvised Digital Marketing Strategies- A Study(2019-03) Rachana C R, Associate Professor & Head, DoS in Computer Science, PG Wing of SBRR Mahajana First Grade College (Autonomous) Pooja Bhagavat Memorial Mahajana Education Centre, K.R.S. Road, Metagalli, Mysuru-16.A successful digital marketing strategy is ‘great customer experience’. When the content is relevant to the user, they are more likely to become recurring customers and have brand loyalty. Artificial Intelligence, at the core is the idea of building machines which are capable of thinking like humans. Artificial intelligence is becoming increasingly popular because of its increased precision and it accounts for more accuracy, which leads to greater work efficiency. Artificial Intelligence analyses more and deeper data for valuable insights, It can add to the capabilities of various devices with its smart, useful algorithms. Artificial intelligence can significantly help in its ability to collect data and decide which content is the most applicable for improvised marketing/buying strategy based on things like location, historical data and past behaviour. When doing so, it gives the user the impression that the brand was built specifically for their apt need. One of the biggest things customers look for in a good digital experience is quick resolutions and response. With the introduction of chatbots- an automated tool that gives the impression of talking to an actual customer service person in real time, Artificial Intelligence can deliver that experience in real time. Artificial Intelligence digital marketing strategies will help brands deliver improved customer experience and do more effective marketing. It will also ensure faster problem-solving for consumers which is much expected. This paper focuses on the various strategies employed by businesses for more efficient digital marketing using Artificial Intelligence.