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    ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN IMPROVING ONLINE SHOPPING EXPERIENCE- A REVIEW
    (2019-06) Chaithra, II Semester M.Sc. Computer Science students, PoojaBhagavat Memorial Mahajana P.G. Centre Mysuru, Karnataka.; Poornashree S.V., II Semester M.Sc. Computer Science students, PoojaBhagavat Memorial Mahajana P.G. Centre Mysuru, Karnataka.; RACHANA C R Associate Professor and Head DoS in Computer Science, PG Wing of SBRR Mahajana First Grade College, KRS Road, Metagalli, Mysuru-570016.
    Machine learning is the scientific study of algorithms and statistical models that are used by computers to perform a definite task without using explicit instructions and relaying on patterns. It is seen as a division of Artificial Intelligence. E-Commerce is also known as electronic commerce or internet commerce which refers to buying and selling of goods using online and even transfer of money and data to execute it. Electronic commerce attracts technologies like mobile commerce, electronic fund transfer, Internet marketing, Online transaction processing and automated data collection systems. Consideration and application of concepts of Artificial Intelligence for sales forecasting to present superior services at affordable cost using chatbots, product marketing has lead to improvised customer satisfaction. With machine learning becoming more integrated in our daily hood, it promises to change things in E-Commerce even more in distinct future. This paper studies customer experience, search results, retargeting, how visual discovery has replaced keyword research, product recommendations and how customers are experiencing ease of access of products in the online scenario of commerce.
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    Data Security in Cloud Computing: A Research Perspective
    (2022-11) Rachana CR Associate Professor & Head, Department of Studies in Computer Science, First Grade College (Autonomous), PG Wing, Memorial Mahajana Education Centre, KRS Road, Metagalli, Mysuru-570016
    Security plays a very important role in the life of every living being. Today, in the ‘Technology’ engulfed businesses, data security is crucial for users and vendors alike. Cloud computing as a technology is the driving force behind all the financial transactions being completed every second across the globe. In the current context, Cloud data security is crucial and is of utmost importance. Data Security in the cloud refers to the technologies, policies, services, security controls that protect data in the cloud from loss, leakage or misuse through security breaches and unauthorized access. Securing data in the cloud is essential in e-commerce because attacks on the data can result in loss of revenue for businesses. Cyber criminals use advanced tools and techniques to steal information from the cloud servers for financial gain and other unscrupulous benefits. Securing data while it is at rest or in transit is most important for businesses. Efficient Data security tools and techniques must be applied to protect the data resident in the cloud. This paper closely examines the Issues and challenges of Data Security in Cloud Computing with reference to e-commerce.