The Role of Digital Media in the Promotion of Tourism in Mysore

Abstract

Now-a-days, tourism sector is making significant progress towards Economic Development of a nation. As the visit to different places increases, it directly or indirectly helps in economic growth the state/country. Mysore is one of the famous historical and Heritage cities of Karnataka state. People visiting a place for the first time may find it difficult to find or search a desired location. Not only that, the guides who are guiding visitors must be well trained in communicating with people and should also be able to speak fluently. Here the role or presence of digital media comes into existence. Digital media adds value to the process of promotion of tourism. Travellers share online their travel experiences and special moments, their opinions about hotels, restaurants, airlines, or car rental services. This also influences their peers’ decisions about their future trips. The objective of this paper is to study and present the various digital media available to guide tourists to Mysore. Further, this paper also puts forth the shortcomings of these applications and proposes better features for the effectiveness of the digital applications.